LOCAL SEO
Ideal for businesses with actual physical locations that want to build their presence locally.
WHY
LOCAL SEO
SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes
targeting even further. By focusing on customers and prospects in a specific area, local SEO drives traffic to websites and physical establishments, which, in turn, makes it possible for businesses to gain an edge on local competitors.
Restaurants, retail stores, law firms, car dealerships, and even dental or medical clinics can benefit from local SEO.
CUSTOM JAVASCRIPT / HTML
1. The Battle for Real Estate on the SERPs
The results that appear in the top spot of Organic Search don’t take the stop spots in
Local Search.
2. All the Benefits of Organic SEO
We follow the same methodology as with organic search, but with a few changes -
citation and listings building, etc. We don’t stop until your business is in the Snack Pack.
3. Higher Success Rate and Faster Results
You get a combination of marketing tactics that will impact the foot traffic of your
business.
An effective local campaign requires a combination of geo-targeted optimisation and
content marketing, business listings and backlinks, and user generated reviews.
MANAGING BUSINESS LISTINGS
AND SOCIAL PAGES
One aspect of local search is maintaining brand consistency across all online properties,
and this includes listing websites. We claim, verify, and manage your business listings on:
Google's Business Guidelines change quite often, it is therefore crucial we make sure that
the information on the business pages are correct and change as the business changes.
Your local campaigns may also benefit from our social media services, which will cover
your Facebook and Twitter accounts. We keep these listings and pages updated for your business.
OPTIMISING WEBSITES FOR LOCAL AUDIENCES
CONTACT INFORMATION AND BUSINESS HOURS
This is the information search engines, listings or directories, and customers often
look for when they first visit local business websites. A business’ operating hours and contact information, which includes its physical address and phone number, should be displayed on every page of its website.
HYPER LOCAL KEYWORDS
Keywords and phrases containing the business’ location should appear in title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local leads. Going hyper local by targeting even more specific communities within your city can help get more customers through your doors.
Our SEO teams analyze where local website traffic is coming from and use that data to
choose better geo-targeted keywords.
Content marketing for local campaigns requires the same amount of creativity and quality
as any other SEO campaign, but there needs to be a stronger emphasis on calls to action, influence marketing, and topics relevant to the business’ location.
We take a simple but effective approach:
FEATURE LOCAL
TOPICS
Our writers create
content based on what’s relevant to your business and your location. Writing about local trends or even area-specific laws that are related to your industry is always a good way to establish your authority as an information resource.
CREATE BRAND
ADVOCATES
Our writers don’t just sell
or announce your products and services; they encourage customer loyalty and create brand advocates. These customers who love your brand can promote them through word of mouth by sharing content on social media.
ESTABLISH BUSINESS
IDENTITY
We use schema markup
to make sure on your website's local content is correctly identified by search engines.
Local Business Information
(Phone, Address, Business Name, Opening Hours), Map Schema, Product Information Schemas, Images and Logo schemas.
BUILDING QUALITY CITATIONS
Quality backlinks is an important aspect of any SEO campaign, but citations are even
more important for local SEO. Citations are brand mentions made by customers or other businesses on third-party websites. These brand mentions are key ranking factors in local search.
Some of the most important and effective types of citations:
SOCIAL OR BLOG CONTENT
Encouraging brand advocates and local influencers to talk about you in their blogs and social media accounts is a good way to acquire citations.
BUSINESS LISTINGS & REVIEWS
Listings in business directories, local networks, and review sites in themselves are citations. Managing these listings and getting more customers to post positive reviews of your business can add more citations.
Our local SEO packages include citation building and link development services to help
get your brand’s name mentioned in social media, online publications, and more.
MANAGING CUSTOMER REVIEWS
Your local listings and social accounts need to have unique content that goes beyond
your business description, operating hours, and contact details. The best way to get this type of content is through customer reviews.
Integrating links to your social media pages and business listings in your website,
publishing press releases about your new listings, and engaging customers through online content can also get them to share their thoughts.
The best way to encourage positive reviews from your customers is by providing great
services and quality products, however it's not the only way.
Here are some of the techniques we use:
- Magazine / News Placement
- Blog Post Outreach
- Press Release Creation and Submission
-
Video Creation and Submission
CONCLUSION
With mobile becoming an important tool for search users each day, it's imperative that
local businesses adopt a local SEO strategy that will allow them to leverage their business presence to where their customers are. It's not a matter of simply increasing traffic to your site, it's about staying geographically relevant to your audience and not losing out to your competitors.
Our Local SEO Packages focus on relevant citation building, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion.
Local SEO Basic Package
LOCAL BASIC
£
575
Billed monthly, no set up fee.
- For businesses to establish local online visibility with 5 targeted keywords and 2 additional citations created per month.
- Recommended Campaign Length: 6 Months
- Keywords Targeted: Up to 5 Keywords
- Keyword Group: Maximum of 1
- Monthly Search Volume: Up to 1,000
Local SEO Basic: Key Features
- Dashboard to track your campaign rankings. View keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive on-page optimisation, which includes Google tools integration and testing, web copywriting (1 page, 350 words), and the optimization of up to 5 units of each of tags, headers, meta data, and URLs, among others.
-
Rich snippet recommendations including breadcrumbs.
-
Local Schema implementation, including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
-
Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
-
Reports: Site Assessment Report, On-Page Report, Local Optimisation Report, and Monthly Executive Summary Report.
MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
MONTH 2: GOOGLE TOOLS INTEGRATION
On-Page Optimization (Google Tools Integration and Testing)
Google Analytics (GA) Account Creation
Google Search Console (GSC) Account Creation
Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
Google Analytics Firing Test (up to 10 pages)
Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
Page Tags Definition and Testing (1 page tag per 2 events)
Other On-Page Optimization Strategies
Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
Google Analytics Filtering (including referral filters and IP filters)
301 Page Redirection (up to 25 pages)
404 Error Correction (up to 25 pages)
Internal Linking (5 links per 10 pages)
Google Tools Integration Report
Off-Page SEO
Magazine/News Placement (1 article)
MONTHLY (STARTING MONTH 3): OFF-PAGE SEO, CITATION BUILDING AND RANK BUILDING
Local SEO Silver Package
LOCAL Silver
£
919
Billed monthly, no set up fee.
- For businesses looking to increase influence with 10 targeted keywords and 5 additional citations created per month.
- Recommended Campaign Length: 6 Months
- Keywords Targeted: Up to 10 Keywords
- Keyword Group: Maximum of 2
- Monthly Search Volume (1,000 per group): Up to 2,000
Local SEO Silver: Key Features
MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
Account Research and Prep
Website Audit
Web Page Optimisation (10 pages)
Keyword Research
Keyword Grouping
Keyword Mapping
Local Business Setup and Citations Creation
Google My Business Creation
Yelp Listing Creation
Bing Local Creation
Yellow Pages Creation
10 Additional Business Listings
On-Page Optimisation
SEO Road Map
Blog Creation
Web page Copywriting (3 pages, 350 words per page)
Title Tag Optimization (10 titles)
Meta Description Optimisation (10 meta description)
Meta Keyword Optimisation (10 meta keywords)
Domain Redirect Optimisation
.xml Sitemap Optimisation
Robots.txt Check
URL Rewrites (10 URL rewrites)
Broken Link Report
Rich Snippet Recommendations
Breadcrumbs
Local Schema Implementation
Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
Map Schema
Product Information Schemas
Images and Logo Schemas
Initial Off-Page SEO
Magazine/News Placement (1 article)
Blog Post Outreach (1 article)
MONTH 2: GOOGLE TOOLS INTEGRATION
MONTHLY (STARTING MONTH 3): OFF-PAGE SEO, CITATION BUILDING AND RANK BUILDING
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client's site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
Blog Post Outreach (2 articles)
Magazine/News Placement (2 articles)
5 Additional Local Citations
Local SEO Gold Package
Local SEO Gold: Key Features
- Dashboard to track your campaign rankings. View keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive on-page optimisation, which includes Google tools integration and testing, web copywriting (up to 7 pages) and the optimization of up to 20 units of each of tags, headers, meta data, and URLs, among others.
-
Rich snippet recommendations including breadcrumbs.
-
Local Schema implementation, including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
-
Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
-
Reports: Site Assessment Report, On-Page Report, Local Optimisation Report, and Monthly Executive Summary Report.
MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
Account Research and Prep
Website Audit
Web Page Optimisation (20 pages)
Keyword Research
Keyword Grouping
Keyword Mapping
Local Business Setup and Citations Creation
Google My Business Creation
Yelp Listing Creation
Bing Local Creation
Yellow Pages Creation
20 Additional Business Listings
On-Page Optimisation
SEO Road Map
Blog Creation
Webpage Copywriting (7 pages, 350 words per page)
Title Tag Optimisation (20 titles)
Meta Description Optimisation (20 meta description)
Meta Keyword Optimisation (20 meta keywords)
Domain Redirect Optimisation
.xml Sitemap Optimisation
Robots.txt Check
URL Rewrites (20 URL rewrites)
Broken Link Report
Rich Snippet Recommendations
Breadcrumbs
Local Schema Implementation
Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
Map Schema
Product Information Schemas
Images and Logo Schemas
Initial Off-Page SEO
Magazine/News Placement (2 articles)
Blog Post Outreach (1 article)
Press Release Creation and Submission
MONTH 2: GOOGLE TOOLS INTEGRATION
On-Page Optimisation (Google Tools Integration and Testing)
Google Analytics (GA) Account Creation
Google Search Console (GSC) Account Creation
Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
Google Analytics Firing Test (up to 10 pages)
Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
Page Tags Definition and Testing (4 page tags per 2 events)
Other On-Page Optimization Strategies
Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
Google Analytics Filtering (including referral filters and IP filters)
301 Page Redirection (up to 25 pages)
404 Error Correction (up to 25 errors)
Internal Linking (20 links per 10 pages)
Site Speed Optimization (for WordPress sites only)
Google Tools Integration Report
Off-Page SEO
Magazine/News Placement (2 articles)
Blog Post Outreach (1 article)
Press Release Creation and Submission
MONTHLY (STARTING MONTH 3): OFF-PAGE SEO, CITATION BUILDING AND RANK BUILDING
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to your site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
Blog Post Outreach (3 articles)
Magazine/News Placement (4 articles)
On-Site Blog Post Content (1 article)
10 Additional Local Citations
PDF Creation and Submission
Press Release Creation and Submission
Video Creation (1 video, submitted to 3 sites)
Local SEO Platinum Package
LOCAL Platinum
£
2,215
Billed monthly, no set up fee.
- Our most aggressive local package for businesses with tight local competition. Targets 30 keywords and 15 additional citations monthly.
- Recommended Campaign Length: 6 Months
- Keywords Targeted: Up to 30 Keywords
- Keyword Group: Maximum of 6
- Monthly Search Volume (1,000 per group): up to 6,000
Local SEO Platinum: Key Features
- Dashboard to track your campaign rankings. View keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive on-page optimization, which includes Google tools integration and testing, web copywriting (up to 10 pages), and the optimisation of up to 30 units of each of tags, headers, meta data, and URLs, among others.
-
Rich snippet recommendations including breadcrumbs.
-
Local Schema implementation, including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
-
Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
-
Reports: Site Assessment Report, On-Page Report, Local Optimisation Report, and Monthly Executive Summary Report.
MONTH 1: CAMPAIGN SETUP AND OPTIMISATION
MONTH 2: GOOGLE TOOLS INTEGRATION
On-Page Optimisation (Google Tools Integration and Testing)
Google Analytics (GA) Account Creation
Google Search Console (GSC) Account Creation
Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
Google Analytics Firing Test (up to 10 pages)
Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
Page Tags Definition and Testing (6 page tags per 2 events)
Other On-Page Optimization Strategies
Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
Google Analytics Filtering (including referral filters and IP filters)
301 Page Redirection (up to 25 pages)
404 Error Correction (up to 25 errors)
Internal Linking (30 links per 10 pages)
Site Speed Optimization (for WordPress sites only)
Google Tools Integration Report
Off-Page SEO
Magazine/News Placement (2 articles)
Blog Post Outreach (2 articles)
Press Release Creation and Submission
MONTHLY (STARTING MONTH 3): OFF-PAGE SEO, CITATION BUILDING AND RANK BUILDING
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to your site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
Blog Post Outreach (4 articles)
Magazine/News Placement (6 articles)
On-Site Blog Post Content (2 articles)
15 Additional Local Citations
PDF creation and submission
Press Release Creation and Submission
Video Creation and Submission (1 video, submitted to 3 sites)
Extremely Limited Time Offer
This Is Your Chance To Claim The Best Deal Of The Year
Local SEO FAQ
What is the difference between Organic SEO and Local SEO?
Organic SEO is location neutral. It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
How many geo locations does our Local SEO packages target?
Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5-mile radius.
What contributes to Local SEO?
On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
How are citations important for Local SEO?
Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
How do I place my business in the Google Map pack?
Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.
Grab My Free SEO Report
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ORDER YOUR LOCAL SEO PACKAGE NOW
LOCAL BASIC
£
575
Billed monthly, no set up fee.
- For businesses to establish local online visibility with 5 targeted keywords and 2 additional citations created per month.
- Recommended Campaign Length: 6 Months
- Keywords Targeted: Up to 5 Keywords
- Keyword Group: Maximum of 1
- Monthly Search Volume: Up to 1,000
LOCAL Silver
£
919
Billed monthly, no set up fee.
- For businesses looking to increase influence with 10 targeted keywords and 5 additional citations created per month.
- Recommended Campaign Length: 6 Months
- Keywords Targeted: Up to 10 Keywords
- Keyword Group: Maximum of 2
- Monthly Search Volume (1,000 per group): Up to 2,000
LOCAL GOLD
£
1,475
Billed monthly, no set up fee.
- For businesses that need improved local visibility and a wider reach by targeting 20 keywords and creating 10 additional citations per month.
- Recommended Campaign Length: 6 Months
- Keywords Targeted: Up to 20 Keywords
- Keyword Group: Maximum of 4
- Monthly Search Volume (1,000 per group): up to 4,000
LOCAL Platinum
£
2,215
Billed monthly, no set up fee.
- Our most aggressive local package for businesses with tight local competition. Targets 30 keywords and 15 additional citations monthly.
- Recommended Campaign Length: 6 Months
- Keywords Targeted: Up to 30 Keywords
- Keyword Group: Maximum of 6
- Monthly Search Volume (1,000 per group): up to 6,000
All packages come with free access to our dashboard where you can track your campaign rankings, view keyword rankings, website traffic reports, Google SERPs reports, and other valuable metrics.
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