Initial Data Assessment
Google Indexed Pages - Duplicate Content Index (Blog Tags. Printable Version, etc.)
Mirror Site Presence
XML Sitemap Presence
Google Search Console (301, 404's, Manual Warnings, Robots.txt, Crawl Test)
Ranking Equity
SEMRush Data
Branding Equity
Website Assessment
Web 2.0/HTML 5
Website mobility/responsiveness
Microformats
Site Speed Assessment
301 Redirection
404 Page Check
Duplicate Site Check
Keyword Selection
Business Analysis
Target Audience
Branded Keyword Identification
Generic Keyword Matching
Keyword Selection
Keyword Grouping
URL Mapping
Silo Structure
Branding and Core Business Messaging
Supporting Product/Service Pages
Click Depth of Target Pages
Orphaned Page Check
Content
Indexed Content
Originality / Duplication
Keyword Presence
Competitive Content Volume Analysis
Internal Linking Support
Content Formats / Rich Media
Image Alt Tags
URL Optimization
On-Page Blog Content for Freshness
Meta Content
Title
Description
H1
Alt Tags
Usability
Phone Number
Clickable Logo
Above the Fold Content
Images
Incoming Internal Links
Outbound Internal Links
Image Count
Social Buttons
Calls To Action Buttons
HTTPS
Tools
Google Webmaster Tools Setup/Integration
Google Analytics Setup/Integration
BackLink Assessment
Spammy Backlink
Deindexed Domain
Referring domain with Adult Content
Referring domain with Gaming Content
Referring domain with Controlled Substances Content
Excessive exact Matches
Minimal Branding